Branding

1. Developing a brand strategy:
At the stage of brand creation, it is important to understand who your business is, what values and mission it carries, as well as what emotions and associations it should evoke in the audience. We conduct an in-depth analysis of the market and the target audience, form unique value propositions and positioning that will form the basis of your brand.

2. Brand Concept:
Concept development is the creation of the fundamental idea of your brand. We form a holistic view of your business, including its uniqueness, mission and key characteristics. The concept helps to build a single brand image that will be consistently broadcast through all channels.

3. Naming and creating a corporate identity:
The company name and visual identification are important components of the brand. We develop a unique and memorable name, slogans, logos, as well as create corporate colors, fonts and graphic elements that will visually reflect the essence of your business.

4. Brand identity:
Identity is the visual and emotional shell of a brand that determines how customers perceive you. We create a complete system of visual elements: from the logo to corporate templates that will ensure a uniform and recognizable style of your brand.

5. Packaging of the Instagram visual:
Instagram is a key platform for visual representation of the brand. We develop the concept of your profile design, create stylish templates for posts and stories, think over visual content that harmoniously emphasizes your identity and attracts the target audience.

6. Producing films of any scale:
To create high-quality visual content, we organize and produce photo shoots and video shoots. Our team takes care of all the stages: from location search and actors to post-production. We ensure that each shoot corresponds to the brand concept and emphasizes its uniqueness.

7. Creating a brandbook:
A brandbook is a guide to using your brand, which helps to maintain its integrity and recognition in all communication channels. It includes standards and rules for the use of the logo, color palette, fonts, as well as recommendations for the design of advertising materials and content.

8. Developing a unique brand voice:
Your brand should "speak" to the audience in a clear and familiar language. We are developing a tone of voice (tone and style of communication) that will be consistently used in all texts: from messages on social networks to advertising campaigns and press releases.

9. Brand audit and restyling:
If your brand already exists, but needs to be updated or adapted to new market conditions, we audit the current image and develop recommendations for its improvement. Restyling may include updating the logo, refreshing the corporate identity and adjusting the strategy.