Diagnosis before a large programme
We check whether important pages open, whether indexing is accidentally blocked, and whether canonical URLs and language versions agree. Then we inspect structure, content, internal links and mobile readability.
If Search Console or another search-data source is available, we include it through separately agreed access. Missing data is a diagnostic limitation, not permission to invent rankings or demand.
A page for a customer need, not repeated keywords
A distinct service needs its own decision criteria, scope, limitations and next step. A useful guide helps readers do part of the work themselves: prepare a brief, test a lead handoff or organise knowledge for AI.
These guides link to the relevant services. We do not produce dozens of identical city pages or replace real experience with invented testimonials.
Work, search and enquiries are separate measures
- Completed work: the pages and technical issues that changed.
- Search: access, indexing, impressions and clicks reported by the search engine.
- Enquiries: actual contacts and their quality, recorded through an agreed process.
A speed score or completed metadata does not prove sales growth. Before starting, we agree what to observe, where the data comes from and which periods can reasonably be compared.
A one-off intervention or ongoing development
A one-off audit identifies constraints and priorities. Implementing fixes is a separately agreed scope. Ongoing development is useful when someone owns the content, evidence is available and the site can be updated.
Specific rankings, indexing deadlines and enquiry volumes are not guaranteed. Search depends on more than on-site changes. We can begin with one priority service and a clear verification criterion.
Before we start
Is this useful for a new website?
Yes. We first establish clear architecture and accessible pages. Without historical search data, there is no honest trend to report.
Can you work alongside an existing provider?
Yes. We agree ownership of content, implementation and measurement so changes do not conflict.
What access is needed initially?
The public URL and your priority services are enough for an initial review. Access to reporting or hosting is discussed separately.